In the digital age, trade fairs, congresses and other professional events provide a golden opportunity to build brand loyalty while saving time for exhibitors, customers and business partners alike.
It is now essential for companies wishing to communicate to remain at the forefront of digital strategies to create ever more interactive and innovative events. Indeed, adding a digital dimension to a seminar or even a launching party allows to mark the spirit of the guests by proposing unique and often playful experiences.
But what are the latest trends that will attract the attention of an ever more connected audience?
AN ASSET BEFORE THE EVENT
From the beginning, many digital solutions can help you organize your event.
Digital invitations can focus on originality and surprise your guests by proposing for example to vote for a place, a speaker or a theme related to the event in question. Invitations in 3D or mini videos will have an impact much stronger than a classic invitation and the announcement of the seminar or congress on social networks will most certainly enhance this effect.
THE USE OF VIRTUAL REALITY
One of the dominant technology trends in recent years, the use of virtual reality in exhibitions and corporate events is now more and more common. In addition to novelty, the main advantage of this technology is to offer a unique and personalized story to potential customers.
Thus, thanks to virtual reality, your partners or clients will see the perception of their environment or a situation totally changed, which will have the effect of convincing them more easily.
The use of virtual (or augmented) reality techniques also allows an original and inventive experience at a reduced cost for companies with a limited budget.
LES PHOTOBOOTHS
Becoming a must-have for parties and events of all kinds, Digital Photobooths offer several advantages.
Very fun, they offer to capture a moment of pleasure, keep it in memory (in the form of photos delivered on site) but also share it immediately through social networks.
This represents a strong marketing interest, especially if the company has decided to configure the digital machine to add the logo or motto on the pictures.
Therefore, the association of the brand at this time of sharing and fun as well as the circulation of photos on different digital platforms also allow inexpensively broad and effective communication for the product or service offered.
LIVE VIDEO DURING THE EVENT
The broadcast of live events is used by companies in phase with their time. Broadcast your event on social media accessible to mobility allows you to reach dynamic audiences and followers of new trends.
Platforms such as YouTube Live, Facebook Live or Instagram Live are real assets at a time when 16-30 year olds spend more than 3 hours a day
on their smart-phone.
Indeed, the broadcast of your live event reinforces the commitment and interactivity of your target, including the opportunity to comment and share experience which greatly expands your audience.
Finally, being able to follow an event in real time creates a feeling of privilege for the person who made the effort to go on your live streaming at a specific moment and will have the impression of living something unique.
DRONES
The use of drones is becoming more and more frequent during events of all kinds. Indeed, if it allows companies to embellish their visual image, it is also a discreet tool that offers original and innovative solutions during a party or a seminar for example.
The drone will help sublimate the videos because it can create exceptional aerial images with views that would be impossible to obtain with conventional equipment.
But this little machine can also be used in a fun way by carrying objects or by imagining releases of confetti, balloons or any other marketing support related to the theme of your event.
Beware, however, of legislation regulating drones: to be used by companies for commercial purposes, the images must have been made by professionals with a drone homologated and respecting the current regulations.
